Tuesday, November 6, 2007

Apple controls our world. Wait, no...

So I was just watching a video of Steve Jobs introducing the new iPod lineup for the holiday season, and he made quite an impression. Yeah, that's a good way to put it: an impression.

You see, Steve Jobs started his career as the modest CEO of Apple and has since exploded into a near celebrity with his release of the extremely successful iPod and the monopoly it has since forged. We thought the iPod was ingenious, until we saw the iPhone and now the iPod touch. Oh, Jobs, you've done it again. But don't be fooled, dear reader, because I am not an advertisement.

Jobs began his presenation with proving that iPod is a global sensation with astronomically successfull sales numbers. It seems that the entire world has logged in and bought the digital music and so, catapulted the digital music revolution. "But we're not done yet."

He goes on to introduce the founder and chairman of Starbucks, Howard Schultz. What's this? The two global monopolies together on the same stage? These doppelgangers shall meet and one will surely die, I know it.

Alas, they do not. However something even more shocking happens: they announce the new partnership between Apple and Starbucks. Although they use the guise of making the iPod touch users feel more comfortable inside any Starbucks store, these two corporations are surely setting their sights on world domination. Call it a hunch.

You know, I've always been hesitant to enter a Starbucks shop just for fear of being sucked in by the expensive, caffeine-injecting dragon which has latched itself onto so many of my friends. I speak for the well-being of people like me everywhere in saying that this is a sad day. I had, it's true, given in to the iPod craze when my dad bought me one for my birthday. The coalition of these modern-day oil tycoons will take all who have only just put their toes in the water and convert them into Apple-clothing wearing, Mocha Latte-drinking gumbies walking around and talking about world peace.

I wonder if any of them realize that they contribute to the impossibility of such a peace. Excuse me, I said "them" when I should have said "us", because none of us escape it. Anyway, because of our contributions to these "capitalistic" corporations, the chance for small businesses (and by small, I mean Staples, Target) to competitively enter their turf has become impossible. Are we coming up with cool gadgets, or are we harming the world economy by buying the same product everywhere we go?

To see the video, go here and watch Steve Jobs perform for the circus.

True story.

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